Why does Alpine Shop recommend merino wool socks, specifically the Smartwool brand? Merino wool is an extraordinary fiber that out-performs cotton and synthetics in several ways. Moisture management is superior. Merino will wick away sweat and won't retain moisture meaning it keeps you comfortable in any weather condition no matter you're activity level. This also means less stink, since there's no moisture to trap odor-causing bacteria in the wool fibers. [caption id="attachment_1511" align="alignright" width="300"] Taking a rest at the top of Half Dome, Yosemite National Park, with my Smartwool Socks.[/caption] For a first-hand account on the benefits of Smartwool socks and merino wool, here's a story from Alpine Shop's Marketing Director, Todd Oswald:

The last time I was in Yosemite National Park, I experienced the benefits of Smartwool socks first-hand. Part of the fun involved with working at Alpine Shop is getting to try out new gear and I brought along a new pair of a competitor's socks to try as I hiked to the top of Half Dome. Less than two hours into the 10-hour journey, these socks (a synthetic sock from a brand we no longer carry) were soaked in sweat and blisters were starting to form on my heel. I took a brief break, took care of my feet and put on a pair of Smartwools that I had brought along as my back-up socks. Problem solved immediately. I made it to the top of Half Dome without a single blister forming after that. And even though the heat just kept increasing, my feet were dry and comfortable the entire time. I haven't worn a different brand of socks since.

If you're looking to discover the benefits of Smartwool's products, consider trying on a pair of Smartwool's PhD socks. The 4 Degree Fit System is a four-point support system that provides an incredibly secure, comfortable fit around the heel, arch and instep. Translated: these socks won't move around while you walk. They won't fall down into your shoe. They won't bunch up and cause blisters. In short, they stay where you want your socks to stay. And even better, unlike many wool products, Smartwool socks can be throw in the washer and dryer without worrying about shrinking. Smartwool has engineered all of their socks with details that will increase your comfort and enjoyment in all your everyday activities. If you haven't tried a pair yet, we think you'll be surprised at just how much you'll love them. [caption id="attachment_1494" align="aligncenter" width="482"] Freedom to roam in your Smartwools![/caption]